Side by side
Targus is a client with a product range that continually expands to meet consumer demand for home, office and hybrid docking stations. As new products were added they began to notice flagging conversion rates, and came to us for a forward-facing solution.
Bigger thinking
To find the solution we had to find the problem, and our consumer research showed that ‘information overload’ was confusing buyers. Targus’ products have detailed spec sheets to address the nuances of multiple connection possibilities. Their product range can meet any demand, and their staff can answer any question, but the sales team couldn’t be available 24/7 on every channel big created the smartest, most informed sales person on the team.
Delivering excellence
Meet Gus, the online AI assistant that helps users navigate fast to find the right options. We gave him all the information he needs, a friendly design and good manners, as well as a hierarchical query structure that leads directly to sales conversion – and he’s the best sales person on the Targus team. He’s now evolving into a phone-based bot that customers can launch via QR code to get information and guidance on any product in store, turning Targus’ pain point into a permanent positive presence, eliminating customer confusion and improving conversion rates.
