MASTERCARD

Creating an immersive and interactive experience for Risk X 2023

Side by side

The annual Risk X summit is a focal point on the Mastercard Cyber & Intelligence calendar, showcasing the latest in product development and innovation. Working alongside Mastercard, we were challenged to design, build, and install an immersive event in Barcelona for 400 guests across 3 days of talks, seminars, and experiences.

Delivering excellence

The campaign was hugely successful, completely exceeding the engagement and opportunity goals set by Aztec and generated multiple engaged conversations.

Bigger thinking

To bring our vision to life we first scanned the physical expo space using Matterport technology. This enabled us to map our designs to the area at a 1-2-1 scale and create an accurate visualisation of our proposal, which included 6 x Experience PODs along with a dedicated interactive AR experience.

From there we were able to create an event that surpassed expectations, bringing the space to life with striking visuals and dedicated areas to engage and excite, along with hands on demonstrations and experiences. All components were reusable, and of a modular design to ensure fast installation and removal from site. Key to this was creating easily transportable kit that accommodated multiple points of interaction allowing teams to host in-depth sessions to showcase their products and services in the best way possible.

Delivering excellence

The expo provided guests with an unforgettable experience, rich in interactivity and product immersion enabling unrivalled product engagement. Following on from the success of this event we already working with Mastercard to plan the next Risk X.